Buying a book is a tricky business. You don’t know whether it’s good, and so worth the money, until you read it. That is why, we often rely on our friends’ recommendations, customer reviews on Amazon, or book reviews by professionals in our favorite newspaper.
The problem is that your friends might not have the same taste as you. Even though “Mostly Harmless Econometrics” is a fantastic book on statistics, my friends that are studying English Literature would probably not like it!
Some reviewers at Amazon might not be representative for the same reason as your friends are not representative. They might read a book that is intended for a completely different audience giving it too low rating. I was reading reviews for Nudge (Sunstein and Thaler) and many reviewers simply DID NOT GET THE POINT of the book.
Also, there are too few reviews for some books. (How do I know the author did not create a fake identity giving himself a bunch of good reviews! – I wonder whether this is really happening). Even if the authors (and their publishers) are honest guys everyone who too statistics 1.0 knows that drawing an inference from two observations is stupid.
Finally the Newspaper. First of all, they review only a tiny fraction of all published books. Second of all, how can you trust these snobs at the New York Times?
THE SOLUTION (or the TomasH method)
I will propose a solution based on market forces! (Yes it’s going to be perfect!).
Step 1: Determine whether the book is intended for your type of audience. This is actually much simpler than it sounds (common sense suffices). Example: If you are an Econ Grad Student everything that has something to do with economy, econometrics, business, finance is potentially intended for you (you might also want to check whether there are any formulas in the book, that’s a big plus). If you are an alcoholic, unemployed, wife-beating male from Texas, than Going Rogue by Sarah Palin is potentially your kind of thing.
Step 2 (Here the market forces come in): Go to Amazon and check the price difference of used versus new books. The bigger the difference, the worse the book is (relative difference is probably more relevant).
The more are people satisfied with the book, the less likely are they to sell it. The less likely they are to sell it the lower the supply of used books there is. The lower the supply the higher the price! The price of good used books is close to the price of new ones!
Now it should be clear, why you first need to determine whether the book is intended for your type of audience. Going Rogue by Sarah Palin is among her supporters apparently perceived as an excellent book. They want to hang on to it and it’s resale price is close to the price of the original book! But I would still never want to read that garbage! (Actually read few pages of it and it gave me a headache.)
(I know few democrats bought it out of curiosity and then quickly resold it, but it was apparently only tiny fraction of all the sale and so had no effect on the price of the used books on Amazon – Yes I doubt they liked it and kept it).
And now it should also be clear why is my method better than Amazon reviews! Going Rogue by Sarah Palin has some pretty bad reviews, yet based on what the market says her supporters are gonna LOVE IT.
p.s. I could write an empiric paper on this! “How much off are Amazon Reviewers, ABR – American Bookstore Review, 2010″
p.p.s. When I wrote this cheapest used Going Rogue was selling two dollars expensiver than the new book.
UPDATE:
The reason why you don’t need to look at demand is because I’ve assumed it to be a constant fraction of the overall demand.
This will be true only within classes of books. That is different fraction of Harry Potter readers will be inclined to buying a used book than the fraction of readers of Econometrics textbook.
Since buyer of Econometrics textbook is not going to compare his pick to Harry Potter but to different metrics textbooks, the need to compare within class of books is not limiting.
Books that are on the market for a long time will have a lower resale price than the same quality new book. Some owners simply decide that even though the book is great, it’s been sitting on a shelf for ten years and maybe it’s time to pass it on. Further more in my opinion there is this glamor around new things making them more desirable and so expensive…
I do not think this is the most genial idea ever (that’s why I was ironic and said that it will be published in ABR – American Bookstore Review [which sounds a "bit" like AER])